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Shanghai Business Media Online Article: Malaysia’s forward-thinking shoe brand ABARO leads sustainability initiatives and has positive effects on B40 groups and indigenous students.
• ABARO’s annual Back-To-School event has become even more meaningful this year, with strategic promotions dedicated to cultivating a sustainable and inclusive community.
• ABARO thanks customers for donating RM1 by purchasing a pair of school shoes during the Back-To-School campaign to support 1,000 B40 and Aboriginal students by helping them obtain the basic school shoes they need for daily learning. <Read more here>
June 27, 2024, Kuala Lumpur – ABARO, Malaysia’s thoughtful and innovative footwear brand, brought a beautiful end to its Back-To-School campaign, successfully uniting the power of customers to provide basic needs for poor students. School shoes. The power of this collective action stems from ABARO’s long-standing initiative ‘Shoes For You. Hopes For Them’. During the three-month campaign, ABARO pledged to donate RM1 for every pair of school shoes sold to contribute to the long-term initiative.
ABARO Chief Operating Officer Su Jianwei said: "We are delighted that this outstanding effort has positively impacted the lives of 1,000 students from the B40 group and indigenous communities. The distribution of school shoes to these 1,000 students will be carried out in phases. Since ABARO is located in Klang, Therefore, our goal is to support schools in the district first, and will first be distributed to two primary schools in Klang and a school in the Jenjarom Aboriginal community, which will benefit 300 students in the first phase in July. , we also plan to expand our donation scope to other schools in the Klang Valley this year.”
Su Jianwei expressed his gratitude to customers for their support, which enables ABARO to meet the urgent needs of poor students and cultivate a strong sense of community and social responsibility. He added: “We have been thinking about how to leverage the power of our customers to work with us to launch a program to give back to society. This is the first time we have added a corporate social responsibility element to the Menstrual Back-To-School campaign. It also proves that more can be achieved when the strengths of our customers are combined to achieve common goals. This event allows us to help alleviate the burden on the B40 group and Aboriginal families. On behalf of ABARO, I would like to express my sincere gratitude to our loyal customers for their participation. Make this small power more meaningful and create impact.”
The ‘Shoes For You. Hopes For Them’ initiative is at the heart of the ABARO brand, so ABARO doesn’t just treat it as a seasonal event. ABARO also extends this concept through strategic corporate social responsibility partners. "Senheng Group (Senheng) is delighted to have a long-term partnership with ABARO and join ABARO's 'Shoes For You, Hopes For Them' corporate social responsibility initiative in 2023. This is in line with our mission of 'Together, towards better quality of living' ' It's fitting. It's rewarding to see the joy on the faces of these eager students and to know that we're encouraging them to continue exploring the world.
We were impressed by ABARO's professionalism. Not only did they perform well in providing services, they also arranged each donation project properly and completed the project smoothly. We are inspired by their professionalism. Their commitment has brought about positive changes and given these students in need hope and determination for a bright future,” said Ms. Dai Zhiyan, Deputy Director of Marketing and Communications Department of Senheng Group.
ABARO’s forward-looking efforts and dedication have earned the brand numerous recognitions, including several highly regarded awards such as the ‘Jenama Pilihan Pa&Ma 2023’, Nanyang Centenary Brand Award 2023 and Sin Chew Corporate Model Award 2023.
“At ABARO, we believe that school shoes are a necessity to protect students’ feet from injury and getting wet, especially in Malaysia, a tropical rain-drenched country with more than 200 rainy days every year. Therefore, we are happy to provide products with features such as ABARO DryTechTM and ABARO NameTechTM provide practical school shoes that offer comfort and protection, giving students the freedom to explore the world every day.”
"As the saying goes, one chopstick is easy to break, but ten chopsticks are difficult to break. We believe that unity is strength, and joint efforts can form a strong driving force for positive change. When we are keen to lead this initiative and personally deliver school shoes to When dealing with poor students, we also realize that having more resources allows us to do better. Therefore, I warmly invite all companies and organizations to join us and jointly create a greater sustainable impact,” Su Jianwei emphasized. explain.
Like-minded companies can partner with ABARO to implement their own ESG, focusing on social impact in achieving their sustainability goals. For more latest news and promotions about ABARO, please follow www.facebook.com/abaroshoe or visit www.abaro.com.my.
