About Us

ABOUT ABARO

 

About ABARO Image

Founded in 2001, ABARO is a forward-thinking Malaysian footwear company renowned for its innovation and dedication to quality. Starting with the humble school shoe, ABARO revolutionized the industry with its ABARO DryTech, a water-resistant school shoe, and ABARO NameTech, which prevents loss of footwear. These innovations ensure students' feet stay dry and their shoes stay put.

 

ABARO is driven by a passion to ensure every child has access to proper footwear. This commitment extends beyond product innovation to impactful community initiatives. Through its dedicated Corporate CSR team, ABARO has donated over 200,000 pairs of shoes to children in need across Malaysia, Laos, Nepal, and Indonesia. This initiative reflects ABARO's mission to spread joy and make a difference in the lives of children around the world.

 

Today, ABARO continues to expand, focusing on e-commerce and its 1,000 distribution channels nationwide. The brand's portfolio now includes outdoor & safety footwear, slippers & sandals, and sports shoes, under the Protek and Tropix labels.

 

For more information, visit www.abaro.com.my, or connect with ABARO on Shopee, Facebook, Instagram, and TikTok.

Our Brand Story

At ABARO, we envision a world where every move is a source of delight and empowerment. We believe that footwear is not just an accessory, but a very personal tool that can enhance one's life journey and experiences

We Don't Follow Trends, We Set Them.

Our goal is to create more than just a pair of shoes, we aim to craft and deliver joy, confidence and a sense of purpose in every pair. We aim to go against the norm through design and innovation to deliver footwear that not only meets but exceeds expectations.

 

 

Our vision is fueled by an unwavering commitment to create a better everyday life by providing an affordable yet functional footwear, creating a positive impact to our consumers and society.

The founders of ABARO believe that everyone should have proper shoes to protect the feet, prevent injuries and care for general foot health. That passion and heart for the needy has translated into a long term initiative of a dedicated Corporate CSR team to assist corporations and individuals wanting to help and spread the joy to the communities in need.

With ABARO, you're not just buying footwear; you're investing in a lifestyle that celebrates joy, empowerment and responsibility.

 

 

LEGACY

OF ABARO

 

The name of ABARO pays tribute to a humble business and “Abah is a Hero”.

ABARO is a family business as a shoes distributor to shops and retail. The business has passed down to the next generation in 2001.

Founders with A Vision.

Innovation in Every Move.

Empowering Communities at the Core.

 

VISION & MISSION

 

VISION

We inspire joy and purpose in all that we do, by uplifting lives through pioneering innovative and thoughtful products while contributing to the betterment of society.

MISSION

  • To lead the way in setting new trends, defying conventions through thoughtful designs & innovations which exceed expectations in every step of the way.
  • To enhance daily life with affordable yet functional footwear for all.
  • To motivate and empower communities to unite in spreading joy to those around us.

BRAND TAGLINE

"KEEP ON EXPLORING"

Exploration is the essence of human nature. Bring on the days - be it sunny or rainy days, every day is an opportunity to leap, skip and zip to discover new experiences along the way.

At ABARO shoes, we aspire to create innovative products that help people to explore a myriad of significant moments in life.

We are your everyday companion, your thoughtful footwear brand to keep you exploring - for progress, for inspiration, for joy, for love.

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